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    Home

    Media Kit

    AUTHOR | BLOGGER | INFLUENCER | TECHIE

    In 2016, I launched Ministry of Curry with the vision of preserving my family's stories and recipes while making cooking simple and fun for novice and expert cooks alike. I learned very quickly that using a tool like the Instant Pot would help simplify my recipes for quick meals. And since then, I have been on a mission to develop easy recipes, combining modern techniques and authentic flavors. My passion for engaging with my audience and favorite brands has led to high engagement across many social media outlets and collaborations with trusted brands.

    In October of 2018, I published my first book, The Essential Indian Instant Pot Cookbook, with Penguin Random House Ten Speed Press and is authorized by Instant Pot. So far close to 50,000 copies have been sold with over 1,200 reviews on Amazon.

    Jump to:
    • Audience
    • Reach
    • Featured in
    • Collaborations
    • Services
    • Photography Samples
    • Video Deliverable Sample

    Audience

    Ministry of Curry's Audience is primarily women aged 25-44 in North America.

    Reach

    850,000

    Average monthly pageviews

    550,000

    Average Unique Visitors

    Facebook
    284K

    Instagram
    151K

    Pinterest
    60K

    YouTube
    14K

    Email
    15K

    Featured in

    • People
    • Oprah.com
    • Brit + Co
    • Taste
    • Food 52
    • The Washington Post
    • Epicurious

    Collaborations

    • Pomi USA
    • Shark Ninja
    • Kontos Foods
    • Instant Pot
    • Valley Figs
    • American Dairy
    • The Spice House
    • Laxmi Foods Brand

    Services

    • Sponsored Content
    • Recipe & Content Creation
    • Food Photography & Video
    • Product Development
    • Social Media Strategy
    • Website Development

    Photography Samples

    cardamom donuts with saffron glaze
    3 jars of overnight oats topped with berries and sliced almonds
    Misal Pav served in a white plate with all the garnish ingredients on the sides

    Video Deliverable Sample

    View this post on Instagram

    A post shared by Archana | Recipe Developer (@ministry_of_curry)

    View this post on Instagram

    A post shared by Archana | Recipe Developer (@ministry_of_curry)

    Welcome!

    Hi, I'm Archana: a former software engineer, now a full-time blogger. I am a mother of two boys who share my love for food and cooking. Words I love to hear are, “Mom, what’s for dinner?” The same words I say to my mom every time we speak. I live in the greater New York City Area with my husband and sons.

    Learn More About Me!

    Popular Posts

    • pav bhaji served with diced onions, pickle and papad
      Mumbai Pav Bhaji
    • Chicken Biryani served in 2 bowls with raita and lemon wedges
      Instant Pot Chicken Biryani
    • mushroom masala served with rice & naan
      Mushroom Masala
    • pomegranate juice in 2 glasses
      Homemade Pomegranate Juice

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